Taylor LeCroy   Designer

gop debate watch

I joined the Obama campaign in July of 2011, right when the Republican primary debates were heating up. We came up with the idea to create and build a fundraising game that would allow donors to place a monetary wager on certain words that we predicted the debators would say. Most of them were ridiculous tropes like Socialism and Class Warfare that were a bit over-the-top, so the game provided Democrats a way to make the candidates pay, so to speak.

debate watch landing page
debate watch live page

I don't have an exact figure but the word was Debate Watch generated six figures in donations and was widely covered in the media.